Steam 2011 holiday sale rewards one gamer with entire catalog

The annual Steam holiday sale kicked off today
promising the usual array of specials, game packs, daily deals. The big
news, though, is the two-part contest running as part of the sale.
When the sale concludes on January 1, one lucky shopper is going to walk
away with every single game on Steam. The promotion has kicked
Steam's usually rock-solid offline right after the announcement,
presumably a result of those eager to get their chances for the grand
prize.
Here's how it works.
To get a chance at seeing your name announced as the big winner come
January 2, you need to play the daily "Great Gift Pile" challenges to
accumulate coal. Yep, that stuff for the bad boys and girls could be
your ticket to PC gaming nirvana. Each day of the sale, six new
challenges will be available. For every one you complete you receive
either a "winning" gift of a full game or coupon or the consolation
prize of a lump of coal.
That coal is valuable, though. Each lump
counts as an entry for the grand prize. So the more you accumulate, the
better your shot at it. But, for those looking for a little more
sure-thing, seven lumps of coal can be crafted together for a pick from
the Great Gift Pile, with the promise of not getting a lump of coal in
return. And, for the truly enterprising, both the coal and gifts can be
traded on Steam, opening up a whole other avenue of wheeling and
dealing.
It's all about the risk-reward equation. Do you want one
shot at the epic prize or a deal you know you'll get? Oh, and just to
make things a little extra interesting, though most of the coupons are
for after the sale, a few special "Golden" coupons will be in there that
can be used during the holiday sale to get a bonus savings.

Awesomeness Chiefwar. Nice find.